While some companies are choosing one blogger to advertise the product in several videos one after another, Badoo and Tinder
were trying the opposite strategy — choosing more bloggers which advertised the product only once (or twice and with long pause between advertisements).
During 2015-2018 Samsung was advertised in more than 50 Youtube videos through Russian speaking influencers with total number of views more than 70 mln.
LetyShops.com — is the leader of advertisement via bloggers among cash back services in Russian Youtube.
During January, Letyshops was advertised in more than 20 videos and gathered in total more than 13 mln. views.
Google Pay (app for online payment) was advertised through leading content creators in Russian speaking Youtube. It seems that
marketers of Google Pay decided that it was the most effective way to introduce the app (at least within Russian speaking market).
In total during January 2019, online games were advertised in 47 Youtube videos. Ads gathered more than 42 mln. views. 10 different online games were advertised through 33 different Youtube channels.
During almost 3 years banks have bought advertisement in Youtube videos which count more than 0,4 billion views in total. The
biggest advertisers are two banks which had advertisement in more than 50 Youtube videos each.
Online games advertisement through content creators in Russian speaking Youtube.
Advertisement through content creators (Russian speaking Youtube channels)
Period: January, 2019
Views of advertisement: 240 mln.+
Ads, total: 450+
Videos/channels processed: 1000+/200+