Report 10. Smartphone makers using Youtube content creators to promote products on Russian speaking markets

In total, videos with advertisement of smartphone makers from this review gathered more than 170 mln. of views. Advertisement campaign of Meizu gathered more than 86 mln. of views. In 2018 the follower, local brand Vertex, started active promotion with the help of Youtube bloggers. As the result, videos with ads of Vertex managed to collect almost 20 mln. of views.