Report 13. How e-commerce companies are advertised on Russian market with the help of Youtube bloggers

Aliexpress, beru.ru and Pandao have most intensive campaigns via Youtube bloggers. It is interesting that (based on available data) jd.ru had stopped advertising through Youtube bloggers. If we will not see the renewal of its
campaign in 2019, it may be considered that JD reconciled with the fact that they will not be able to compete with Mail.Ru Group (Pandao), Aliexpress and Yandex together with Sberbank (beru.ru).