Report 9. Advertisement of Aliexpress on Russian market with the help of Youtube influencers

In total Aliexpress sponsored content in 18 Youtube videos (5 videos in 2016 and 13 — in 2018). In 2018 it cooperated with 11
different bloggers. in 2016 all ads were
published at 11.11 — Singles’ Day in China. In 2018 Aliexpress changed the strategy.